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Halmstads Teater launches pre-ordering theatre app for audiences

Halmstads Teater launches pre-ordering theatre app for audiences

Halmstads Teater has launched pre-ordering for guests visiting the contemporary, cultural venue. In keeping with its modern persona, the theatre has launched the “mat and dryck” (food and drink) mobile app using the Preoday platform. The theatre app is available now for download from the App Store and Google Play.

Pre-orders may also be placed through the Halmstads Teater website.

Using the theatre app, guests can order refreshments, paying for them in advance of the production they are attending. They can then collect the order from a marked pick-up point during intermission without wasting any time queuing.

Following an initial launch, the service will be extended to include pre-event dining. Guests will be able to order from a special, pre-order menu that is to be made available 48 hours before curtain-up. Users can expect to see options ranging from traditional sit-down meals to those that allow mingling between guests.

Halmstads Teater features a number of different stages and event rooms, the largest of which accommodates 900 people. By introducing pre-ordering the theatre intends for its food and drink service to frame the guests’ hospitality experience and enhance their overall impression of the theatre.

Lina Siljegård, Director, Halmstads Teater, comments: “We are lucky to stage wonderful productions that attract high numbers of guests, but with so many people on-site, bar queues can understandably get quite long. We want ticket-holders to have a relaxing, enjoyable experience with their family and friends so we are excited to have Preoday’s help in giving them back their interval time”.

Andrew White, CEO of Preoday adds: “We feel privileged to work with a venue that has such an excellent reputation within the Scandinavian arts scene. It’s a sign of the team’s forward thinking attitude that they’re not only launching interval refreshment ordering, but pre-show dining too. It’s a common issue in the events world, guests rarely have time to sit down for a full meal. A service like this can take the stress out of pre-theatre eating and we believe it is the start of a greater trend within the market”.

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