More and more theatres are signing up to have their own interval drinks app. What is most exciting is how it changes patrons’ ordering behaviour, here’s just 5 ways.
We may be British but the age of queuing is over, and not just for intervals. The order app is so flexible that it can work at any performance: from picking up pints mid-gig to ordering wines to the table while watching a cabaret show. Theatre-goers are becoming more and more accustomed to not waiting in line for their drinks.
Patrons are now only a few taps on their phone away from placing an order. This means they are more likely to order a round for their friends, choose a promotional deal, or even double up their gin & tonic for themselves. In fact statistics show that customers spend almost twice as much as they do when ordering through their smartphone.
The majority of patrons order their interval drinks hours or days before stepping in the theatre. This means that half the bar team’s job is already complete. Meanwhile patrons can focus on the performance without having to worry about whether they have time to grab an ice cream in the interval.
An order app not only makes intervals easier on patrons, but it also keeps them in the theatre bar before and after the show. Theatres can now offer pre and post show packages, whether it is booking dinner before the opera to having a cold bottle of Sauvignon Blanc waiting for them after the fat lady sings.
Literally anything can be bought through the order app, which is why theatres are already including merchandise, literature and programmes on their menus. Some charitable organisations are even giving patrons the opportunity to place donations through their app. We’ve got a feeling these won’t be the only things that patrons can order through the app…
Arts Venue Order Apps start from £99 per month+VAT.
If you would like to launch an order app for your theatre register your interest here
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.