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Italian Dark Kitchen launches digital ordering service, powered by Preoday

Italian Dark Kitchen launches digital ordering service, powered by Preoday

Milan’s newest Dark Kitchen,  85.pizza, has been launched by company LXXXV (85 in Roman numerals).

Italian Dark Kitchen launches digital ordering service, powered by Preoday

85.pizza, a new innovative restaurant has launched with the goal of delivering perfect, piping hot pizzas (at 85°C) to customers. Optimising the customer experience, the restaurant has released its own branded digital platform, powered by Preoday.

For LXXXV, digital is in its DNA. The founders of the ‘restaurantless restaurant’ are also owners of Hotbox, a professional oven for food delivery, keeping its pizzas at a perfect 85 degrees. The team was driven to create the HotAir & SteamFree Technology through their determination to create the best quality meals and their continuous search for food perfection.

Customers of 85.pizza will use the outlet’s website or mobile app to place and pay for orders, selecting a time and location for delivery. That delivery will be managed through software supplied by Preoday partner, Orderlord. The restaurant can use the ordering platform to collect customer data, refine menus, support stock management, and build segmented marketing campaigns.

Steve Hawkins, Head of Channel and Partnerships at Preoday, comments: “We couldn’t have chosen a better company to work with for our first venture into Italy. LXXXV looks beyond the food and understands the importance of the complete customer journey. They won’t just be serving amazing pizza, they’ll be building a digital experience that keeps people coming back for more.”

Marco Caputo, partner in LXXXV, adds: “We’re excited to open 85.pizza as the first restaurant of LXXXV, using Preoday’s platform to invite orders from customers. We’re confident we can build a business with a reputation for amazing pizza, delivered as if straight from the oven, and wonderful customer experience and personalised service, made possible through the data we collect.”

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