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AFAS Live embraces mobile and online ordering

AFAS Live embraces mobile and online ordering

Preoday launches digital ordering at one of the largest Dutch music venues, AFAS Live, in collaboration with Ticketmaster Experience. Music fans will be able to order a selection of drinks from their smartphones to collect at their convenience during selected shows.

AFAS Live embraces mobile and online ordering

From the Tash Sultana show on 15th September, patrons will be able to order through the AFAS Live Food & Beverage app, available on Google Play and from the App Store, as well as on the Ticketmaster International app on selected shows. They can then collect their drinks from one of the bars in the Black Box. These drinks will be available at all times during music shows.

AFAS Live caters to over 600,000 visitors a year, aiming to give them an unforgettable night out. According to the experts, the acoustics in the 3,000 square metre Black Box (the main hall in AFAS Live) are some of the best in the world, while the Beat Box smaller hall caters for after parties.

René Borsboom, Head of Operations and F&B, AFAS Live, comments, “We’re proud to give music lovers an amazing night out and this pre-ordering facility just enhances this further. With this great service visitors don’t have to stand in a line and can go straight to the bar to get their food or drinks, whenever it suits them.’’

Nick Hucker, CEO, Preoday, adds, “Music fans are passionate about their favourite bands and we love being able to help them enjoy their concerts even more. AFAS Live is such an institution and it’s a pleasure to be able to name them among our Dutch clients which also include the Nationale Opera & Ballet in Amsterdam, the home to the Dutch National Opera, Dutch National Ballet and Holland Symfonia. This is also our first client together with Ticketmaster Netherlands and we’re pleased to continue our collaboration with such a prestigious venue.”

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