The business was set up by two friends, João Catana and Gonçalo Silva who were brought together by the desire to take Luanda another step towards becoming a more innovative city and surf the digitisation wave right from the beginning. The aim for the business is to offer high quality sushi for an affordable price.
Although the business concept is fully focused on delivery and take-away, they have taken advantage and also innovated on the eat-in component, meaning that clients can also come, order and eat on a space with a unique and alternative vibe to what Angolans are used to, aiming for long tables specifically designed to push for social interaction among different people while enjoying their sushi order.
In terms of delivery, the founders want to disrupt Angolans’ concept of eating sushi and bring the sushi experience to their doors, aiming for a 30 minute delivery against the average of one hour that the current delivery aggregator takes for their restaurants. The mobile app is available from App Store and Google Play and delivery riders will have card machines or can pay in cash.
Whereas the sushi market in Angola traditionally only focuses on the in-restaurant experience, Bonsai has aggregated all the value chain of the process, meaning that the company has its own infrastructure that allows to receive the request, create and delivering it to customer doorsteps in no time.
João Catana, co-founder of Bonsai explains: “Our business was created when I and Gonçalo Silva saw an opportunity on the Angolan market to offer affordable sushi. Luanda is regarded as one of the most expensive cities in the world, adding this fact to the premium tag on sushi overall, we were facing a very exclusive and pricey market. This is where the opportunity arose for us. We wanted to disrupt the local marketplace and do things in a new way for local consumers.”
Nick Hucker, CEO of Preoday adds: “We love to be able to help new businesses get off the ground with our technology, particularly ones who are looking to disrupt their marketplace. Digital ordering enables new business models and opens up new revenue streams for existing restaurants. We’re excited about Bonsai’s future and are glad to be part of it.”
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It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
