At the time the new ordering platform launches, Örebro Länsteater will be showing Jag Är Min Min Egen Fru (I’m My Own Wife) on its second stage. Ticket holders can use the app to select and pay for their drinks in advance of the performance, collecting their refreshments from the bar without queuing or fuss during the performance interval.
The Örebro Länsteater has two separate stages and enjoys up to 300 performances every year. It dates from 1983 when the County Theater in Örebro was formed with the county’s municipalities; in 2007 it was transformed into a limited company with Örebro County County Council as its main owner.
Daniel Andersson, Communicator at, Örebro Länsteater, commented: “The Örebro Länsteater is committed to making the theatre experience as enjoyable as possible for our ticket-holders. We believe that experience goes beyond the quality of the fixtures and fittings and performance which is why we are helping guests optimise the time they have to spend during the interval. With 147 years of history behind us, we are excited to move our hospitality offering into the future with Preoday’s technology platform to support it.”
Andrew White, CEO of Preoday, added: “Preoday has built a strong network of theatres across Europe, all of which are leveraging the benefits of online and mobile ordering. Their customers appreciate having more time to relax between performance halves, and they enjoy being able to streamline operations while gathering customer data that can be used to inform their marketing campaigns. We are looking forward to seeing the Örebro Länsteater similarly gain from the knowledge it collects.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.