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Birmingham Town Hall Symphony Hall takes its digital ordering to the next level with in-seat delivery

Birmingham Town Hall Symphony Hall takes its digital ordering to the next level with in-seat delivery

Birmingham’s Town Hall Symphony Hall (THSH), which has been offering a Preoday-powered digital ordering service to patrons since 2015, is now introducing in-seat at Symphony Hall while refurbishment of the foyer is ongoing.

Birmingham Town Hall Symphony Hall takes its digital ordering to the next level with in-seat delivery

Audiences have been able to order refreshments through the THSH app, available on the App Store and Google Play, as well as through the THSH website.

Since 27th July, audiences at Symphony Hall have been able to place their orders online and then have their refreshments delivered to them in their seats up to 30 minutes before the start of the show. The first audience to enjoy the new service was at k.d. lang’s concert.

From September, the venue will also be introducing thermal bags, in which to deliver the cold and refreshing drinks to customers. The bags, to be returned after the show, will keep drinks cool throughout the performance.

Isabel Hyams, Head of Food & Beverage, Town Hall Symphony Hall, says, “The Preoday service has become an integral part of the experience for our audiences. Enjoying refreshments is part of the overall visitor experience and audiences enjoy the convenience Preoday offers – particularly now we’ve introduced in-seat delivery.”

Nick Hucker, CEO, Preoday comments, “The use case for digital ordering technology in theatres and music venues is clear as patrons don’t want to miss out on performances. THSH has been using digital ordering technology to great effect for the last four years and we look forward to seeing how customers embrace the new in-seat delivery service.”

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