Since 27th July, audiences at Symphony Hall have been able to place their orders online and then have their refreshments delivered to them in their seats up to 30 minutes before the start of the show. The first audience to enjoy the new service was at k.d. lang’s concert.
From September, the venue will also be introducing thermal bags, in which to deliver the cold and refreshing drinks to customers. The bags, to be returned after the show, will keep drinks cool throughout the performance.
Isabel Hyams, Head of Food & Beverage, Town Hall Symphony Hall, says, “The Preoday service has become an integral part of the experience for our audiences. Enjoying refreshments is part of the overall visitor experience and audiences enjoy the convenience Preoday offers – particularly now we’ve introduced in-seat delivery.”
Nick Hucker, CEO, Preoday comments, “The use case for digital ordering technology in theatres and music venues is clear as patrons don’t want to miss out on performances. THSH has been using digital ordering technology to great effect for the last four years and we look forward to seeing how customers embrace the new in-seat delivery service.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.