Bristol-based FRANK Water is a charity which funds safe water and sanitation projects in developing countries through sales of refillable water bottles, cups and flasks as well as bottled water and other merchandise. In 2018 it teamed up with Preoday to offer a pre-order and pay service for British festival-goers at Cornbury, Green Man and End of the Road festivals.
This year FRANK Water will be using digital ordering at six festivals:
Customers can order online through the FRANK Water website and purchase limited edition canteen water bottles, co-branded with each of the festivals, with free refills. Customers will be able to order until a few days before each festival. After the cut-off period, the staff are able to print out the orders and cross out the orders redeemed, meaning they don’t need to rely on Wi-Fi or mobile internet signal at festivals.
Katie Alcott, CEO and Founder of FRANK Water, comments, “Our mission is to help those in need access safe, clean drinking water, whilst supporting the British public to drink water more sustainably. Working with UK festivals is essential for helping us meet those goals. By introducing the opportunity to pre-order, we wanted to make it easier for our customers to plan ahead and to purchase the products they want and to support the charity whilst reducing their single use plastic consumption on site. Not only that, the data we gather helps us enhance our personalised marketing efforts, building stronger customer relationships in the long term.”
Nick Hucker, CEO of Preoday, adds, “After the success of our partnership last year, we are delighted that FRANK Water is using our services again, at even more festivals this year. It’s a privilege to work with a charity like FRANK Water and to help them in their mission of raising money that can help some of the people around the world who need it the most. We look forward to seeing more sell-out festivals this year!”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.