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Busy Britons turn to takeaways

Busy Britons turn to takeaways

Busy Britons turn to takeaways


Busy Britons are spending more on takeaways as time becomes increasingly pressing, according to new research.

Recent findings by Preoday showed that households in a hurry to eat their lunch or dinner have spent a whopping £8bn a year on takeaways, mostly by ordering online or their smartphone or mobile device. Meanwhile a survey by the building society Nationwide showed that households buy three takeaways a month on average.

Expenditure on pizza, curry and Chinese food alone is expected to grow by 28% during this decade to £7.6bn a year according to figures from Euromonitor International.

While Domino’s Pizza reported a 21% surge in its latest quarterly sales with 75% of orders placed online, takeaways without their online ordering system may be lagging behind.

Nicola Knight, an analyst at Horizons which tracks the eating-out industry, said: “Operators have tapped into the familiarity of teenagers with technology by offering easier ways to order and pay for home delivery and takeaway food online. The growth of third-party delivery companies also means that more outlets can tap into this sector without the cost of running their own home delivery service.”

“The takeaway market, particularly home delivered, will continue to grow, as group-owned operators such as Pizza Express move into the sector. Independent operators such as Indian and Chinese outlets are likely to continue to decline.”

Yawar Khan, the chairman of the Asian Catering Federation, told The Independent that Just Eat pushed its listed businesses to offer 20% off online orders, which squeezed profits as they were forced to subsume the discount. Just Eat insisted this was mainly during quiet periods on weekdays.

However there is no need for smaller, independent restaurants to feel the squeeze, or turn over as much as 13% of their profits to middlemen such as Just Eat.

Preoday works on the basis that loyal customers will always prefer to order direct. For a small, fixed monthly fee, we are offering restaurant and takeaway owners their own online ordering system with an app, customer analytics, and most importantly, 0% commission.

To find out how Preoday could help your restaurant or takeaway give your customers what they want, get in contact with us today.

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