Described by judges of the Foodservice Cateys as “one of the most simple but effective uses of technology”, the RapidQ mobile ordering service, powered by Preoday, has been making service easier for Aviva Stadium for over five years.
RapidQ is a mobile pre-ordering service, available to download from the App Store or Google Play, which allows audiences to order and pay for refreshments, in advance, for collection from the Aviva Stadium bars. Users choose a collection time and pay for their orders through the app using their credit or debit card. Customers collect their refreshments from a pre-order collection point by showing staff an order code, sent by RapidQ, to their phone.
Aviva Stadium has been using the RapidQ pre-ordering app provided by Preoday since 2014. In that time, the service has gone from strength to strength. It offers customers an extra level of convenience when it comes to obtaining refreshments and means that rather than standing in line for waiting for drinks, they can enjoy half-time and focus on the game. For Aviva Stadium, it has provided a consistent lift in revenue from bars and the streamlined operations provided by the platform means staff are under less pressure during the short half-time. The feedback from staff and customers has been extremely positive.
Martina Flood, Head of Catering Operations, Aviva Stadium, comments, “We are delighted to have won a Foodservice Catey and to have gained recognition for our dedication to improving customer experience at matches at the stadium. We look forward to RapidQ giving many more fans quick and convenient access to refreshments at matches.”
Nick Hucker, CEO, Preoday, adds, “It is a privilege to have our technology win this award with Aviva Stadium. We have been working with the stadium for five years and we’re proud to see how glowing the feedback has been from the fans and serving staff alike. With this award win, we’re gratified to see that the industry appreciates both the technology and Aviva Stadium’s commitment to innovation and excellent customer service.”
The Foodservice Cateys in partnership with Seafood Week celebrate and recognise the people working tirelessly to make sure their foodservice business delivers an exceptional service day in, day out. Because recipients are nominated, selected and rewarded by their peers, a Catey statue symbolises The Caterer readers’ collective desire to recognise efforts in supporting and developing the UK’s hospitality industry.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.