Barriga llena, corazón contento
Chilango, the Mexican restaurant chain which promises guests a Stampede of Mexican Flavours, has taken the next step in its digital journey and with the adoption of new EPOS, digital ordering and loyalty technologies. In combination, the respective solutions, provided by Centegra, Preoday and Swipii will enhance the restaurant’s personalised guest service and experience.
Through the digital ordering service, guests will be able to pre-order from the restaurant’s vibrant, fresh and authentic Mexican fare, collecting it upon arrival. Orders placed via the restaurant’s new mobile app or web ordering page will be sent directly to Chilango’s EPOS, meaning it can manage remote orders and keep all financial data in one place without the need to reconcile online payments with in-store transactions.
Chilango will also leverage Swipii’s digital loyalty solution, integrating it into Preoday’s ordering platform and Centegra’s EPOS system to provide a seamless guest experience across all channels. The loyalty programme will feature points and rewards, encouraging return visits while gathering guest data. That data, combined with information gathered via the ordering platform and EPOS can be used to enhance marketing activity and strengthen engagement.
With ten restaurants in London and one in Manchester, Chilango has won a host of awards and served burritos to thousands of guests. It credits its success to the support and passion of its guests and has made it a mission to provide them with the very best in Mexican cuisine and dining experiences. Its new, integrated ordering, payment and loyalty network will help the growing company succeed in this mission, as well as fulfilling its further objective: to brighten up people’s days.
Dan Houghton, Co-founder of Chilango, comments: “The Chilango brand is strong, colourful and modern, it was vital to us when building our new, digital services, that we retained the character our guests know and love. We wanted to take our time developing an integrated platform that was perfect for ours and their needs. It’s why we chose to work with three, market leading technology providers – rather than choosing an all-in-one solution that might fail to meet that requirement. Together these three companies are helping us optimise the guest journey, collecting the data we need to manage our menu, marketing and loyalty programmes, as well as maintaining our strong brand image.”
Nick Hucker, CEO of Preoday, adds: “We are thrilled to work with Chilango, a growing chain that is sitting alongside some of the world’s most successful quick service restaurants and at the head of the digital ordering and loyalty movement. This is a brand with great ambition and we are glad to be a part of its onward journey, working closely with Centegra and Swipii to help it extend its service offering and taking guest experience to new heights.
Louis Schena, Co-Founder and COO of Swipii says: “We’ve been working with Chilango for a number of years now, and this truly unique offering, combining integrated loyalty, pre-ordering and payment solutions is an advanced, but clear logical next step for a company with bold, guest-focused plans for the future. Chilango can clearly see the benefit of not only increased engagement, but having access to powerful basket data, which helps drive highly targeted and segmented marketing campaigns that deliver measurable ROI. It’s fantastic to be working with Centegra and Preoday to make it even easier to reward Chilango guests for their loyalty and further enhance the Chilango guest experience.”
Tom Bell, CEO of Centegra, adds: “Quick service restaurants, like Chilango, are looking to the future and seeing the need to expand their methods of delivery and guest engagement. In doing this, the traditional role of EPOS is being enhanced by functions such as digital ordering and loyalty, as well as delivery. To manage all these sales channels in store requires consolidated functionality; we’re thrilled to be able to provide that through our CentegraPlus technology.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
