Q. What separates Cunninghams EPOS Group from other POS providers in the market?
We have over 40 years’ experience within the hospitality sector and pride ourselves on working closely with our clients. The strong partnerships that we have formed with our clients over the years means we understand the pain points that hospitality businesses face – which is reflected in the functionality of our software offering. We are passionate about creating tools and working closely with our clients to help them build and grow successful businesses.
We are also particularly proud to offer a comprehensive hospitality package that includes a complete end-to-end service covering everything from; account management, project management, installation, training, support, and field service.
Q. What’s the most important trend impacting the market at the moment?
The most important trend, without doubt, is technology. Consumers have an ever-increasing expectation of what hospitality and retail businesses offer in terms of accessibility. Whether it comes in the shape of reserving tables, ordering products or partaking in loyalty schemes, digital technology is fast becoming a major factor in consumers choices. While these things are great for the consumer, they also provide powerful insight data to the business that adopts and embraces these types of touchpoints as it enables them to forecast and respond quickly in a rapidly evolving business environment.
Q. If you have one piece of advice for hospitality businesses looking to grow in 2020, what would it be?
Customer Service is key.
Investing in digital marketing can help create positive experiences that can grow your customer base. When looking to improve customer convenience, you should start with how easily you can be found online and how easy it is to book, phone, and find contact information. For restaurant businesses, building customer experience goes hand-in-hand with creating an online presence as consumers base their decisions from online review sites such as Trip Advisor – and happier customers are more likely to leave reviews.
One of our clients, Manchester Central Convention Centre, relies on the combination of market-leading technologies (Cunninghams EPOS Group and Preoday) to enhance their guest experience at events; using the ordering service from the comfort of their own table, customers can now avoid bar queues completely. Orders and payments made using Preoday are automatically reconciled with the EPoS system, reducing post-event admin. It’s a win-win solution.
Q. Is there a key to a successful technology partnership?
Communication is the most important tool to a successful partnership. It’s important to make sure that the technology you are investing in is the right fit for all shareholders – all parties need to be on the same page and working together to achieve the same goal.
Cunninghams and Preoday share a deep knowledge and understanding of their shared client markets, developed through years of experience working closely with operators. They believe equally that, just as no two companies are the same, the solutions they provide should be flexible to the clients needs.
Q. What makes Cunninghams EPOS Group a provider that food businesses can trust?
Ultimately, everything we do is with our clients and end-users in mind.
Q. What should we expect to see from Cunninghams EPOS Group in the coming months?
We are excited to share recent enhancements to our online bookings tool, QReservations, with the sector in the coming weeks. We have really been concentrating on making the customer journey as simple and effective as possible. As well as adding a feature to help diners amend online bookings to help reduce no-shows, we’ve also made it possible for our clients to accept deposits for online reservations, reducing the financial impact of last-minute cancellations. We see this as a direct example of our commitment to investing in our product offering and continual software development for the hospitality market.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.