The Delhi Va app, available for download from the App Store and Google Play, has been launched alongside the opening of the Indian cuisine kitchen in Stevenage. Customers can also place orders online through Delhi Va’s website. All orders will be delivered to customers’ homes
The current consumer trend towards online ordering and delivery is creating opportunities for brands to be more adventurous with their restaurant concepts. More often they are shunning conventional bricks-and-mortar in favour of delivery-only kitchens. For the founders of Delhi Va, running a kitchen-only venue will let them focus on their passion for cooking cutting-edge Indian meals.
Sharif Rahman, Owner of Delhi Va, comments: “While customers can place orders with us on the phone, we ideally want them to come through the app or website. As such we will be marketing these routes heavily with incentives including special offers. Not only will this keep our productivity at a maximum, but it will award us the data we need from the Preoday platform to help us grow the business faster.”
Nick Hucker, CEO, Preoday, finishes: “We’re incredibly excited to be working with Delhi Va Kitchen-only venues are passionate about great food and they deliver exactly what the modern consumer craves: high-quality, fast food without the need to queue, eat-in or collect. Preoday is empowering Delhi V to reach out to its local audience in Stevenage and to give them precisely that. We are confident that our technology platform will prove a vital part of that future.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
