For six decades, Dicksons has been passionate about creating its own selection of the finest quality meat and food products. Its unique recipe for success has resulted in an enduring popularity, and it is now adding to this with the launch of a digital ordering and delivery service, powered by Preoday.
Since 1953 Dicksons footprint has grown. With 30 stores, it is now Tyne and Wear’s leading family-run manufacturer, retailer and wholesaler of own recipe meat and food products. The Dicksons Collection and Delivery app, as well as an online ordering portal, is initially available to customers ordering from the brand’s South Shields, Boldon Lane store. Following this initial roll-out, the scheme may extend to further shops.
As with its in-store range, the menu for collection and delivery features a diverse list of products. Groceries, including eggs, bacon and sausages are available alongside hot breakfasts (such as bacon rolls and all day breakfast boxes) and lunches (from burgers and baguettes, to pies and chips). Fresh salads, hot and cold drinks and confectionery completes the line-up.
Steve Hawkins, Head of Channel and Partnerships, Preoday, adds: “Dicksons is a prominent brand within the North East of England, its loyal customers rely on it for the freshest products and frequently enjoy its hot, baked goods, including delicious meat pies. We are sure they will be thrilled to find out that they can now get hold of their favourite meals and groceries without queuing, or even leaving their home/office.”
Chris Hayman, Managing Director at Dicksons, comments: “At Dicksons, we have a great respect for tradition but it’s equally important to move with the times and demonstrate that we have a taste for the new. Our customers are keen for us to offer a collection and delivery service, and we’re delighted that Preoday is going to provide us with the platform to do so.”
In addition to Preoday’s platform, Dicksons is working with partner, Optomany, which will provide the company’s payment gateway, and Orderlord, which supplies delivery management software.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.