Awareness of digital ordering technology (online and mobile) ordering has grown, and with it, the number of food operators offering such services to their customers. Industry analysts don’t see it as a ‘nice to have’ but as a necessity. A couple of years ago, Business Insider asserted that the mobile ordering industry would account for 10 percent of all QSR sales. That prediction now appears timid. True, there’s a way to go before every coffee shop, canteen or restaurant provides a pre-ordering service, but ubiquity is on the horizon.
During the next phase, as operators get into their stride with digital ordering, they will begin exploring additional integrations to take the personalisation of services one, or even two, steps further. We know this through reports from analysts such as CGA, which released a report by online Italian food retailer nifeislife.com (saying that technology advances will be key to driving future growth in food delivery), but also because we’ve seen it first hand through our own clients. Whether it’s a sophisticated loyalty offering, a customer tracking technology or software that personalises menus based on nutritional choices, these ordering add-ons will take the customer experience to a whole new level.
In Preoday’s latest paper, we’re looking at three solutions that form natural integrations with digital ordering technology and can propel operators forward in terms of customer experience and relationship management. Download it for free, here.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.