The partnership will enable hospitality operators the ability to offer customers combined pre-ordering of food and drink with loyalty rewards and promotions via Eagle Eye’s mobile apps.
Leading food and beverage (F&B) businesses across the UK, Europe and the US already rely on Preoday’s platform to open new revenue streams and improve relationships with customers through digital ordering. Its recent acquisition by QikServe enables operators to deploy Preoday capabilities via any channel, from kiosks and tablets to web and mobile apps. Using Preoday and QikServe’s combined technology suite, hospitality operators can provide powerful solutions, from ordering to payment before a visit as well as in-venue, making it easy for guests to order and pay for their food and drinks whenever and however they want.
Eagle Eye is integrating Preoday’s digital ordering solution to further enhance the functionality and utility of its white label mobile app for hospitality operators. The marketing technology provider is already working with leading companies in this sector, including Greene King, Mitchells & Butlers and Greggs, which is also a Preoday client. The combined technology will equally serve ‘dark’ outlets, that is kitchens without a restaurant element which rely on digital ordering, loyalty and takeaway to engage with customers.
Steve Hawkins, Director of Alliances at Preoday, commented: “We are impressed by the experience and reputation Eagle Eye has from working with large-scale, household names. This is an exciting partnership because, together, we believe we can enhance the ordering and loyalty engagement capabilities for thousands of hospitality businesses across the globe and offer a seamless experience for their customers. The two technology offerings act as natural extensions of each other: both digitise the customer journey, promote better engagement, and provide operators with the data they need to further their customer relationships.”
Tim Mason, CEO of Eagle Eye Solutions, added: “Partnering with Preoday adds further value to our already best-in-class branded hospitality app and AIR platform-based promotional marketing capabilities. Preoday’s fully integrated digital ordering and payment will enable our clients to drive even greater sales among both new and existing customers by enhancing their mobile experience.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.