The Festival Theatre, Edinburgh, is the first Scottish theatre to adopt online and mobile order-ahead technology, powered by Preoday.
The Festival Theatre has the largest stage in Scotland and is one of the nation’s most prestigious arts venues. It is second in size in the UK only to the Royal Opera House, another Preoday client. The theatre’s new app is available to download from Google Play and the App Store now or customers can order through the website.
Once users have downloaded the app, all they need to do is select the performance they are attending and select their choice of drinks from the listed menu. They will then receive prompt confirmation through the app and can pick up their drinks from the collection point. The venue will be offering audience members 20% off their first order which will be made ready for them to collect from the theatre’s Lafayette Foyer.
The Festival Theatre hosts a wide range of productions and is managed by Festival City Theatres Trust, the largest independent theatre management organisation in Scotland. For the thousands of annual visitors to plays, the Scottish Ballet or Scottish Opera at the 1915-seat venue, the order-ahead system provides a means by which to avoid long bar queues and optimise precious interval minutes.
Iain Ross, Director of Finance and HR at Ed Theatres comments: “The Festival Theatre is delighted to be the first Scottish arts venue to partner with Ticketmaster for interval ordering and to use Preoday’s online and mobile ordering technology platform. We are sure our customers will appreciate its ability to make an evening at the theatre even more relaxing and enjoyable, and look forward to hearing their feedback.”
Nick Hucker, Head of Business Development at Preoday, adds: “Through our partnership with Ticketmaster, theatres, stadiums and other public venues are able to capitalise on the order-ahead trend and improve the hospitality experience for their treasured customers. The Festival Theatre is a simply amazing venue and one where we are certain customer adoption, and satisfaction, will be rapid. This is a service audiences across the world are crying out for, it’s fantastic that those in Edinburgh can now benefit from it.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.