Customers from the 22 Fafa’s locations can order the company’s signature stuffed pitas for collection or delivery to their own homes. The technology, perfect for maintaining social distancing and safety protocols during COVID-19, has been provided by Preoday, a QikServe company.
Casual restaurant chain, Fafa’s, was founded in 2011, and has grown from a single, 8-cover restaurant, to a chain with restaurants in four countries: Finland, Sweden, Estonia and the UK. While some of its locations offer food for delivery through a third-party, this is Fafa’s first own-branded ordering platform.
Fafa’s is known for its fun, fresh and tasty food; Fafas’ pitas, handmade falafels and mezes satisfy thousands every day. Using the data gather via its new platform, Fafa’s will learn more about its customers, their habits and preferences, than ever before. That data can then be used to enhance its own marketing and loyalty programmes.
Fafa’s comments: “We are growing quickly and it’s essential to us, and our franchisees, that we retain brand control. That brand is powered by the customers that love it, and so having access to data about buying habits is vital for our business. As the world fights, in unison, against the pandemic that has caused such disruption to our industry, we also consider it important to offer customers a choice in terms of food procurement. The easier we make online ordering and food delivery for them, the greater chance that they will remain loyal throughout this crisis.
Nick Hucker, CEO of Preoday adds: “Brands like Fafa’s, which are committed to the continuing the provision of food in very tough circumstances, must do so according to the social distancing boundaries and safety requirements set out by their governments and demanded by consumers. Digital ordering is proving the most effective and responsible way of meeting these requirements and allowing brands to remain open to the public. We look forward to working with Fafa’s through this period and beyond.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.