Hungry customers will now be able to order online from the following stores: South Ockendon, Corringham, Benfleet, The Wick, Shotgate, Hemel Hempstead, Basingstoke, St Johns, Cambridge and Cambourne. Orders can be placed via the Fishnchickn website, or by downloading the restaurant’s app from Google Play or the App Store.
The 22-store chain introduced mobile and online ordering through Preoday to its service offering in August 2018, allowing customers in Billericay, Harlow, Knares and South Woodham Ferrers to place online orders through an own branded platform. Churchills, the upmarket, quintessentially British, fish and chip shop chain also created by TCG has also made use of the Preoday platform since 2016 and the technology is available for customers at all 13 of its shops.
James Lipscombe, Managing Director of TCG, comments: “Our relationship with Preoday began after we searched for a platform that could accommodate multiple locations and integrate seamlessly into our existing EPOS system. Since then, at Churchills, we have found our multichannel customers to be worth twice as much as those using a single channel. We are delighted that Fishnchickn has seen similar success and that fans of the brand will be excited to see its online ordering service expand.”
Nick Hucker, CEO of Preoday, finishes: “James and the team have big ambitions, not just for their businesses, but for the customers of those businesses. Pre-ordering has become essential for every quick service restaurant; people want the choice to eat spontaneously or to plan ahead. Through Preoday, we are helping James and the team give customers that choice. There are exciting times ahead for our relationship with TCG and we are thrilled to continue collaborating with them.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
