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Fishnchickn: Second of The Chesterford Group’s fish and chip shop brands adopts Preoday

Fishnchickn: Second of The Chesterford Group’s fish and chip shop brands adopts Preoday

The Chesterford Group (TCG), the company behind some of the nation’s favourite fish and chip shop chains, has introduced Preoday in a second of its brands: Fishnchickn. The first of the company’s 22 Fishnchickn shops offering the pre-ordering service is located in Billericay, Essex.

Fishnchickn: Second of The Chesterford Group’s fish and chip shop brands adopts Preoday

Orders can be placed via the Fishnchickn website now, or by downloading the restaurant’s app from Google Play or the App Store.

It was in 1971 that TCG created the Fishnchickn brand to capitalise on the country’s growing appetite for chicken, while retaining fish at the heart of its business. The group recently announced its intention to gradually rebrand the stores as Churchill’s – the upmarket, quintessentially British, fish and chip shop chain created by TCG in 2012. Churchill’s has made use of the Preoday platform since 2016 and the technology is available for customers at all 13 of its shops.

James Lipscombe, Managing Director of TCG, comments: “Our relationship with Preoday began after we searched for a platform that could accommodate multiple locations and integrate seamlessly into our existing EPOS system. Since then, at Churchill’s, we have found our multichannel customers to be worth twice as much as those using a single channel. We are confident that Fishnchickn will experience similar success and that fans of the brand will be excited for the extra level of convenience pre-ordering will give them.”

The results of pre-ordering at Churchill’s have been excellent. Across the brand, mobile and online ordering now account for 19% of sales, and the average order value via Preoday is 83% higher than in-store takeaway purchases. Churchill’s believes that the ease of exploring the digital menu has led to customers placing additional products in their online basket and has encouraged them to break their normal ordering habits.

Nick Hucker, CEO of Preoday, finishes: “James and the team have big ambitions, not just for their businesses, but for the customers of those businesses. Pre-ordering is becoming essential for every quick service restaurant; people want the choice to eat spontaneously or to plan ahead. Through Preoday, we are helping James and the team give customers that choice. There are exciting times ahead for our relationship with TCG and we are thrilled to continue collaborating with them.”

Find out more about our work with other TCG brands below:

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