Since launch, theatres using Preoday have accessed fresh revenue streams, enhanced customer satisfaction and made use of audience data to improve their marketing and loyalty programmes.
Amongst their collective results is the following:
Nick Hucker, CEO, Preoday, comments: “Events venues such as theatres and stadiums are a perfect showcase for digital ordering. With short windows of opportunity for ordering refreshments, within a traditional set-up, queuing can often take up the whole interval. Long lines often deter people from buying, so the convenience of ordering in advance and picking up or using in-seat delivery helps both improve the experience for patrons and prevent lost sales for events venues. We’re excited about our growing theatre customer base and look forward to even more theatre patrons having the chance to experience digital ordering.”
Neil Brooke is Head of Catering Operations at the National Theatre, which joined Preoday in Summer 2017. He said at the time: “At the National Theatre we are, and the latest generation of theatre-goers are increasingly tech-savvy, organised and time efficient. By introducing this new app we are offering audiences the opportunity to maximise their time and enjoyment in the theatre.”
If you are a theatre and would like to know how pre-ordering facilities can help you improve your audience’s experience, get in touch.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
