Bristol-based charity, FRANK Water, which funds safe water and sanitation projects through sales of refillable water bottles, cups and flasks as well as bottled water and other merchandise has teamed up with Preoday to offer a pre-order and pay service for British festival-goers.
Using Preoday’s technology, FRANK Water, which currently works with and appears at 13 UK festivals, will offer its supporters an opportunity to pre-purchase FRANK Water bottles for the event, with free refills, as well as other FRANK Water merchandise. Orders can be placed through the websites of each associated festival.
Direct orders can be placed here:
Cornbury Festival – closed
Green Man Festival
End of the Road Festival – coming soon
Customers placing orders in advance will have access to exclusive discounts and the opportunity to purchase limited items and merchandise. Once at the festival, customers need only go to the FRANK Water stand with their order confirmation to collect their purchase.
Alongside the consumer benefits, FRANK Water will enjoy from better on-site stock control and planning as well as improved opportunities to up-sell and cross-sell products.
Katie Alcott, CEO and Founder of FRANK Water comments: “Our mission is to help those in need access safe, clean drinking water, whilst supporting the British public to drink water more sustainably. Working with UK festivals is essential for helping us meet those goals. By introducing the opportunity to pre-order we are making it easier for our customers to plan ahead and to purchase the products they want and to support the charity whilst reducing their single use plastic consumption on site. Not only that, the data we gather will help us enhance our personalised marketing efforts, building stronger customer relationships in the long term.”
Nick Hucker, CEO of Preoday adds: “We’re privileged to work with a charity like FRANK Water and to help them in their objective to raise vital funds which can make a difference to the lives of thousands. Digital ordering is often seen as the mainstay of restaurants and coffee shops, but here Frank Water is showing how its application can be used to support the work of charities, pop-ups and festivals everywhere.”
Festivals where FRANK Water pre-ordering is available in 2018:
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