Fresh & Yummy is a refreshing fresh food concept for the residents of Kildare, Ireland. The delicious, virtual restaurant invites customers to order their food its mobile app, for delivery direct to their office or home. Its ordering app, powered by Preoday, lies at the core of its business.
The founder of Fresh & Yummy, Maximillian Fleig, wants to make lunchtimes more interesting, getting workers out of a rut and helping them introduce new, healthy, meals into their diets. With zero preparation time, or the need to grab their wallet and walk to a local shop, their lunches will be delivered to their door.
In the evenings, Fresh & Yummy will offer a further dinner service for local residents. Following a similar concept, families looking for an alternative to traditional takeaways, but not having the time or inclination to cook themselves, can order a wonderful home-cooked meal through the Fresh & Yummy app.
Maximillian comments: “As a fresh food business, we have one goal – customer satisfaction. To achieve that we plan to provide the freshest, tastiest and most nutritious meals to the people of Kildare. We aren’t a huge corporate company that knows little to nothing about its individual customers, we care about making delicious food for customers and about forming relationships that cause them to come back to us over and again. Preoday will play an essential role in this, facilitating our customer interactions and giving us the information we need to hone our products and service.”
Nick Hucker, CEO of Preoday, adds: “We are in an industry of innovation, where new food concepts are taking the world by storm, one town or city at a time. This has been particularly apparent in the Irish market recently, and we’ve been impressed by the entrepreneurial outlook of local food and hospitality business owners. In the The Fresh & Yummy team we see a strong vision for the future of healthy eating in Ireland and are delighted that Preoday gets to play a core role in that ambition.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.