The Frying Squad launches online and mobile ordering for customers in Northern Ireland
Fish and chip lovers in Northern Ireland can now satisfy their cravings faster. The Frying Squad, which has shops across Belfast and County Down has teamed with Preoday to introduce a mobile and online ordering and delivery service for customers.
The app, which is available for download from Google Play and the App Store now, will serve all three venues. Orders can also be placed through the website.
The Frying Squad was established by Managing Director, Michael Neill in Newtownards, County Down in 2003. Since then he has opened further shops in Bangor, Dundonald and Belfast and his ambitions continue to grow. With the support of loyal customers, a reputation for excellent food, and the technological advantage of digital ordering, Michael has plans for further expansion across Northern Ireland, the UK and then Europe.
Michael comments: “We have big ambitions at The Frying Squad and look forward to seeing how customers adopt our new digital ordering service; we have no doubt that they’ll take to it quickly. Preoday is the ideal technology partner for us, we love that the platform is white-label and are particularly happy that it integrates with our existing Kobas ePoS system. It’s making the whole process wonderfully smooth and simple.”
Nick Hucker, CEO of Preoday adds: “We’ve seen from other clients how well pre-ordering works for the fish and chips market. People tend to be very loyal to their favourite takeaway and that loyalty can be transferred and built upon using the Preoday platform. The customer experience is enhanced through wider choice, and because The Frying Squad will receive customer data, its marketing and loyalty programmes can be nurtured and honed to suit the individual.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.