The G1 Group initially used QikServe’s platform to facilitate ordering ahead for collection and takeaway during the COVID-19 lockdown. As venues began to reopen, G1 extended the capabilities of the service, giving customers the option of digitally ordering food and drinks to be delivered to their table. First launched at Biddy Mulligans, Hillhead Bookclub, Grosvenor Café, and Murrayfield Hotel, Edinburgh’s iconic The Three Sisters also offers the technology.
A completely contactless ordering experience, the service enhances the customer’s journey by streamlining the ordering and payment process. It provides a secure, touchless solution, conforming with social distancing requirements; it lets guests take control over their visit, ordering and paying with their own mobile device.
The technology forms part of G1 Group’s Six Steps to Socialising Safely statement. Alongside staff training and social distancing tools, it promised guests that they would be able to choose how to order and pay, including contactless options. By working with QikServe it is delivering on that promise.
Dan Rodgers, Founder and President of QikServe comments: “We’ve got off to an amazing start, with almost 80% of all orders being completed online for delivery to table. We are a global business with clients across the world, but we were founded in Scotland and many of G1 Group’s venues are close to our hearts. It is clear guests already love the new technology and we believe it gives them the extra level of confidence.”
Amy Mathieson, Data Manager, The G1 Group, adds: “We know that our guests have been excited to return to our venues, and we’re thrilled to have opened our doors once more. Saying that, it’s extremely important to us that we make our guests’ and employees’ safety the highest of our priorities right now. Contactless ordering and payment is an essential part of our plan to ensure people can return to our venues feeling suitably protected. Long term, and as the risk passes, we expect our new ordering platform to streamline operations within the business, letting us focus on taking the guest experience to new levels.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.