The hugely popular restaurant was awarded a place in the Top 10 Independent Fish & Chip Shops in the UK at National Fish and Chip Awards 2019, proving to be amongst the best in the UK.
With the support of loyal customers and a reputation for excellent food, Harbour Lights is keen to broaden its appeal with the technological advantage of digital ordering. The app is available for download from Google Play and the App Store. Orders can also be placed through the website.
Logan Fraser, Project Manager, Harbour Lights, commented: “We look forward to seeing how customers adopt our new digital ordering service; we have no doubt that they’ll take to it quickly. Preoday is the ideal technology partner for us and we love that the platform is white-label This is something that is highly important to us as we are a family business with a proud reputation to uphold.”
Nick Hucker, CEO of Preoday, added: “Preoday is working with some of the best fish and chip shops in Britain; it’s a food sector that suits online and mobile pre-ordering particularly well, as Harbourlights is finding out. Whenever you start a new client relationship, you hope to find a business that matches your passion for excellence and Harbour Lights certainly does that. We trust that its new ordering service will help it to continue standing out from the crowd and enthuse new customers to try its delicious food.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.