The app, which is available for download from Google Play and the App store, will initially serve Harlees Corfe Mullen venue, one of its longest standing outlets. Orders can also be placed through Harlees website which has recently been refreshed as part of the upgrading of its digital offering and to enhance the customer experience.
Harlees, a third generation family business that has seven locations in the South West of England, is looking to expand the business in both the number of outlets and customer footfall. Preoday is one branch of this plan.
Nick Hucker, CEO, Preoday adds: “We are delighted to be working with Harlees, adding to our growing list of fish and chip shop clients. Using Preoday has allowed Harlees to create an own-brand platform, to access new revenue streams and to offer a faster, more personalised service.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.