The popular restaurant based in Hartley Wintney, Hampshire has recently been taken over by new owner Mike Ranson who has revamped the menu to cater for a variety of customers’ dietary and lifestyle choices. Customers are offered a range of menu choices, including gluten-free fish and chips, sweet potato fries and Halloumi sticks. With the existing support of loyal customers and a reputation for excellent and varied food, now the technological advantage of digital ordering will help deliver an even better customer experience.
Mike Ranson, Owner, comments: “We have big ambitions at Hartleys and look forward to seeing how customers adopt our new digital ordering service; we do not doubt that they’ll take to it quickly. Preoday is the ideal technology partner for us; we love that the platform is white-label and we can retain our own brand experience.”
Nick Hucker, CEO, Preoday adds: “We’ve seen from other clients how well pre-ordering works for the fish and chips market. People tend to be very loyal to their favourite takeaway, and that loyalty can be transferred and built upon using the Preoday platform. The customer experience is enhanced through wider choice, and because Hartleys will receive customer data, its marketing and loyalty programmes can be nurtured and honed to suit the individual.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.