Many argue that the most important thing for marketing in the modern hospitality industry is developing a strategy that encompasses digital technology. Social media must be made a part of hospitality marketing and it goes without saying that every business needs to have a high quality website and would benefit from online booking and a pre-ordering system. This is all true, yet it is equally important to master traditional, offline marketing in order to promote a 360°, cohesive brand.
Not every hospitality business has the capacity or luxury to hire a dedicated marketing team or bring in external help. That’s fine. An effective marketing strategy can be drawn up without any need for expensive training courses of complicated software. The most important thing is to have an in-depth knowledge of the business, its existing and potential customer bases.
In the coming weeks and months, we will be posting a series of blogs that will guide you through hospitality business marketing. Starting at the basics, we will cover traditional marketing considerations, social media and online search marketing, customer data and current industry trends. As each new blog goes live, we will update the list below with a hyperlink to the content – so continue to check back to follow our hospitality marketing series or add your email in the form below to have notifications sent to your inbox.
We will be offering general tips that will work for any company, but we’ll also be offering specific insights for different hospitality businesses, such as restaurants, bakeries and coffee shops, theatres, sports venues etc.
If there are any topics not covered here, but which you want to find out more about, drop us an email and let us know, we’ll be glad to add it to the series. Equally, if you’d like to discuss how the specifics of these relate to your business, get in touch.
By Georgina Miller, Global Head of Marketing, Preoday
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
Many argue that the most important thing for marketing in the modern hospitality industry is developing a strategy that encompasses digital technology. Social media must be made a part of hospitality marketing and it goes without saying that every business needs to have a high quality website and would benefit from online booking and a pre-ordering system. This is all true, yet it is equally important to master traditional, offline marketing in order to promote a 360°, cohesive brand.
Not every hospitality business has the capacity or luxury to hire a dedicated marketing team or bring in external help. That’s fine. An effective marketing strategy can be drawn up without any need for expensive training courses of complicated software. The most important thing is to have an in-depth knowledge of the business, its existing and potential customer bases.
In the coming weeks and months, we will be posting a series of blogs that will guide you through hospitality business marketing. Starting at the basics, we will cover traditional marketing considerations, social media and online search marketing, customer data and current industry trends. As each new blog goes live, we will update the list below with a hyperlink to the content – so continue to check back to follow our hospitality marketing series or add your email in the form below to have notifications sent to your inbox.
We will be offering general tips that will work for any company, but we’ll also be offering specific insights for different hospitality businesses, such as restaurants, bakeries and coffee shops, theatres, sports venues etc.
If there are any topics not covered here, but which you want to find out more about, drop us an email and let us know, we’ll be glad to add it to the series. Equally, if you’d like to discuss how the specifics of these relate to your business, get in touch.
By Georgina Miller, Global Head of Marketing, Preoday
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
Mange ved at det vigtigste inden for marketing i den moderne hospitalityindustri er, at udvikle en strategi der omfatter digital teknologi. Sociale medier skal være en del af en virksomheds marketing, og det siger sig selv at virksomheder er nød til at have en velfungerende hjemmeside, i høj kvalitet, samt mulighed for at drage fordel af en online booking- og forudbestillings system. Det er alt sammen sandt, men det er lige så vigtigt at mestre de traditionelle former for offline marketing for at fremme et sammenhængende brand.
Ikke alle i hospitalitybranchen kan tage sig den luksus at hyre et decideret marketingteam eller på anden vis hente hjælp udefra. Og det er fint. En effektiv marketingstrategi kan nemt sættes sammen uden dyre kurser og software programmer. Det vigtigste er at have en dyb forståelse for ens virksomhed, dens eksisterende og potentielle kundekreds.
I de kommende uger, vil vi poste en serie på vores blog, med den hensigt at guide dig gennem marketing i hospitalitybranchen. Vi starter med at dække de traditionelle marketingovervejelser, social medier og online marketing samt kunde data og nuværende trends i industrien.
Hver gang vi er live med en ny blog vil vi opdatere nedenstående liste med et hyperlink til indholdet – hold dig opdateret her på siden eller tilføj din e-mail i formularen; så får du en notifikation når der sker noget nyt.
Vi tilbyder generelle tips der virker for enhver virksomhed, men vi tilbyder også indsigt i forskellige virksomheder i hospitality branchen såsom restauranter, bager og cafeer, teatre, sports begivenheder osv.
Hvis du har nogle emner der ikke er belyst her og som du gerne vil vide mere om, send os en mail. Vi vil med glæde tilføje nye input i vores serie. Det samme gælder, hvis du gerne vil diskutere hvordan de forskellige emner relaterer sig til netop din virksomhed; kontakt os.
Af Georgina Miller, Global Head of Marketing, Preoday
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
