Since it opened the doors of its first branch in 1995, Akbar’s has been a venue driven by the determination of its owner Shabir Hussain. His drive to be the best led him to launch the Indian restaurant chain’s own online and mobile ordering platform, powered by Preoday.
The restaurant, named “Brand of the Year 2017” at the Asian Food & Restaurant Awards, has made its click and collect menu available via mobile orders across ten of its eleven branches in the Midlands and North of England.
When considering an integrated ordering and payment system, Akbar’s first approached White Rose Tills and Eat IT Drink IT Ltd which provided ICR Touch EPOS technology and business grade Wi-Fi and network across all branches; Eat IT Drink IT then recommended Preoday. The flexibility of Preoday’s white-label ordering platform means it easily integrates with the venue’s new network, providing a seamless payment management solution.
Shabir Hussain, owner of Akbar’s, comments: “Akbar’s has cultivated a reputation across the Midlands and North of England for the quality of our food and atmosphere as well as our exemplary customer service. We push ourselves every day to be the best and by adopting mobile ordering we are taking another step along that path. We have no doubt that our loyal customers will be thrilled to be given a new, convenient way of ordering their favourite meals from us”.
Andrew White, CEO of Preoday, adds: “Akbar’s is exactly the type of business that can use mobile ordering, and the data that comes with it, to expand its footprint. With the Preoday platform it will gain fresh insight into its strong, returning customer base: what are their favourite meals, how often do they order, what is their average basket size? All of this will help it enhance marketing and make the informed business decisions it needs to continue along the road to growth”.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.