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Why Jimmy John’s will never use a third party company to deliver its sandwiches

Why Jimmy John’s will never use a third party company to deliver its sandwiches

Last week the CEO of Jimmy John’s, a US gourmet sandwich chain, said in an email to US trade title Fast Casual that “it would never authorize outside companies, including Uber Eats, DoorDash or Grubhub, to deliver its sandwiches.”

Why Jimmy John’s will never use a third party company to deliver its sandwiches

“We are, faster, fresher, better value, and more consistent at delivery than the third-party services,” he said. “It’s great to get your favorite local restaurant delivered to your door, but at what cost? We want our customers to end up with a perfect sandwich, so we’ll continue to hold ourselves accountable to our own high standards,” he said. “We currently do it better than anyone else and we’re going to continue to improve on that.”

According to Fast Casual, Jimmy John’s, which opened in 1983, employs nearly 45,000 drivers at its nearly 3,000 units. For every store, Jimmy John’s limits deliveries to locations no more than 5 minutes from its restaurants to make sure its sandwiches arrive as fast and as fresh as possible.

We stand fully behind this do-it-yourself approach. Putting your brand and reputation in the hands of a third party means surrendering control and opens you up to the danger of customers having a bad service as a consequence. Although it is popular to use third party delivery service due to the perceived ease and convenience for operators, Jimmy John’s own research found that customers are becoming dissatisfied with third party delivery service:

  • 35 percent of customers who have used third-party delivery services said they have experienced a problem with their deliveries.
  • 76 percent hold the restaurant itself at least partially responsible for any errors.
  • 92 percent of customers expected their food deliveries within 15 to 30 minutes of placing an order, while the largest delivery services averaged 49-minute delivery times.

Preoday partners with delivery technology providers and if you would like some advice on approaching delivery on your own, see this advice from our delivery partner Orderlord.

If you’d like some entertaining viewing on this theme, watch Jimmy John’s marketing video showcasing some choice negative tweets about third party delivery platforms like Grubhub and Seamless.

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