“We are, faster, fresher, better value, and more consistent at delivery than the third-party services,” he said. “It’s great to get your favorite local restaurant delivered to your door, but at what cost? We want our customers to end up with a perfect sandwich, so we’ll continue to hold ourselves accountable to our own high standards,” he said. “We currently do it better than anyone else and we’re going to continue to improve on that.”
According to Fast Casual, Jimmy John’s, which opened in 1983, employs nearly 45,000 drivers at its nearly 3,000 units. For every store, Jimmy John’s limits deliveries to locations no more than 5 minutes from its restaurants to make sure its sandwiches arrive as fast and as fresh as possible.
We stand fully behind this do-it-yourself approach. Putting your brand and reputation in the hands of a third party means surrendering control and opens you up to the danger of customers having a bad service as a consequence. Although it is popular to use third party delivery service due to the perceived ease and convenience for operators, Jimmy John’s own research found that customers are becoming dissatisfied with third party delivery service:
If you’d like some entertaining viewing on this theme, watch Jimmy John’s marketing video showcasing some choice negative tweets about third party delivery platforms like Grubhub and Seamless.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.