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Just Eat is mobile ordering 1.0 – are you ready for 2.0?

Just Eat is mobile ordering 1.0 – are you ready for 2.0?

Just Eat is mobile ordering 1.0 – are you ready for 2.0?

Since the turn of the millennium, Just Eat has done well to bring new customers to restaurants and takeaways online, but now restaurants need to take the next step to claim these customers as their own. Some businesses are starting to realise this, which may be one reason behind Just Eat’s slowing growth, as seen in last week’s Full Year Order Update.

As an aggregator it has helped restaurants take a first step to engaging with customers online and through mobile. Before, too few hospitality businesses had a mobile ordering offering, even though almost all consumers nowadays have smartphones and expect to be able to interact with their favourite companies through it.

However, it does not go far enough. We see Just Eat as the first generation of digital solutions for hospitality businesses, established during the dot com boom, but the industry is now ready for the second generation. Businesses are under pressure to find an alternative to using aggregators. This is where a proprietary mobile and online ordering solution becomes the logical next step.

Where Just Eat falls down compared to an in-house solution is both its business model and the lack of insight and control it offers to clients. Paying commission to Just Eat, as a way to grow your customer base and encourage diners to discover you, works, but it severely cuts into margins in the long run. Moreover, aggregators like Just Eat don’t help companies grow sustainably through making their customer base loyal. Most people don’t remember the brands they interact with on Just Eat, they only remember Just Eat.

A proprietary solution, on the other hand, means that the company can gather and keep its customer data. Having their own platform is more financially sustainable for restaurants, either by building it themselves, or paying a monthly subscription for the platform and support service. Realistically, many organisations do not want to spend the money and several years developing a platform and this is when an external provider with a tried and tested platform can provide an ideal solution.

Of course, many businesses will still want to use Just Eat to attract customers, but they should also consider what the alternatives can bring. Soon, online and mobile ordering will be the norm for the hospitality industry and those without will be left behind. The retail industry has made the transition from analogue to digital and while the hospitality industry lags behind, we expect that due to customer demand in a few years it will have caught up. Now is the time for brands to get ahead of the competition.

Find out why Preoday clients are choosing the platform over Just Eat in this case study from our client Red Naga

If you’d like to find out more about our platform, please get in touch.

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Just Eat var trin 1, er din virksomhed klar til trin 2?

Just Eat var trin 1, er din virksomhed klar til trin 2?

Just Eat var trin 1, er din virksomhed klar til trin 2?

Siden årtusindeskiftet, har Just Eat haft succes med at skaffe nye kunder til restauranter og online take-away. Men restauranterne bør tage tøjlerne i egne hænder, og få de nye kunder bundet til deres egen virksomhed.

Tidligere var der alt for få virksomheder der tilbød bestillinger over mobilen, til trods for at næsten alle kunder har Smartphones, og den dag i dag forventer at kunne interagere med deres foretrukne firmaer gennem denne.

Men, der skal mere til. Vi ser Just Eat som den første generation af digitale løsninger for restaurant og event-branchen. En løsning som blev etableret under ‘the dot-com boom’. Nu er branchen klar til en ny generation. Virksomheder er under pres i deres jagt på alternative løsninger til en ekstern udbyder, med henblik på facilitering af online bestillinger. Det er her, en mobil og online bestillings løsnings bliver det næste logiske skridt.

Just Eat er en ringere løsning, sammenlignet med en ’in-house løsning’.

Din virksomhed skal betale kommission til Just Eat, og dette kan på kort sigt hjælpe din virksomhed til at få opmærksomhed fra flere kunder. Men eksterne løsninger som Just Eat giver ikke din virksomhed en holdbar løsning.

For eksterne udbydere hjælper ikke din virksomhed med at bygge en kundebasis. De fleste mennesker husker faktisk ikke det brand, eller den restaurant de køber hos, de husker kun Just Eat.

Er den digitale løsning derimod lavet i din virksomheds eget navn, kan denne samle, og gemme kundedata. At have sin egen platform er mere holdbart for restauranter rent økonomisk. Det kan man enten få ved selv at bygge denne, eller ved at betale en månedlig udgift for en platform.

Realistisk set vil de færreste virksomheder bruge penge og årevis på at udvikle en platform, og derfor kan den ideelle løsning være at få en gennemtestet og færdigudviklet platform.

Det er selvfølgeligt muligt at mange virksomheder vil bruge Just Eat til at tiltrække kunder, men disse bør alligevel overveje hvad alternativerne kan bidrage med. Snart vil online og bestillinger over mobilen være normen, og dem der ikke tilbyder denne løsning vil miste deres konkurrencedygtighed, da de ikke lever op til kundernes forventninger. Det er nu virksomheder skal sætte sig i førersædet på dette punkt.

 

 

 

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Just Eat is mobile ordering 1.0 – are you ready for 2.0?

Just Eat is mobile ordering 1.0 – are you ready for 2.0?

Just Eat is mobile ordering 1.0 – are you ready for 2.0?

Since the turn of the millennium, Just Eat has done well to bring new customers to restaurants and takeaways online, but now restaurants need to take the next step to claim these customers as their own. Some businesses are starting to realise this, which may be one reason behind Just Eat’s slowing growth, as seen in last week’s Full Year Order Update.

As an aggregator it has helped restaurants take a first step to engaging with customers online and through mobile. Before, too few hospitality businesses had a mobile ordering offering, even though almost all consumers nowadays have smartphones and expect to be able to interact with their favourite companies through it.

However, it does not go far enough. We see Just Eat as the first generation of digital solutions for hospitality businesses, established during the dot com boom, but the industry is now ready for the second generation. Businesses are under pressure to find an alternative to using aggregators. This is where a proprietary mobile and online ordering solution becomes the logical next step.

Where Just Eat falls down compared to an in-house solution is both its business model and the lack of insight and control it offers to clients. Paying commission to Just Eat, as a way to grow your customer base and encourage diners to discover you, works, but it severely cuts into margins in the long run. Moreover, aggregators like Just Eat don’t help companies grow sustainably through making their customer base loyal. Most people don’t remember the brands they interact with on Just Eat, they only remember Just Eat.

A proprietary solution, on the other hand, means that the company can gather and keep its customer data. Having their own platform is more financially sustainable for restaurants, either by building it themselves, or paying a monthly subscription for the platform and support service. Realistically, many organisations do not want to spend the money and several years developing a platform and this is when an external provider with a tried and tested platform can provide an ideal solution.

Of course, many businesses will still want to use Just Eat to attract customers, but they should also consider what the alternatives can bring. Soon, online and mobile ordering will be the norm for the hospitality industry and those without will be left behind. The retail industry has made the transition from analogue to digital and while the hospitality industry lags behind, we expect that due to customer demand in a few years it will have caught up. Now is the time for brands to get ahead of the competition.

Other Blog Articles

Just Eat är mobilbeställningens 1.0 – är du redo för 2.0?

Just Eat är mobilbeställningens 1.0 – är du redo för 2.0?

Just Eat är mobilbeställningens 1.0 – är du redo för 2.0?

Sedan millennieskiftet har Just Eat lyckats väl med att locka nya kunder till restauranger och snabbmatställen via nätet. Men nu måste restaurangerna ta nästa steg för att göra kunderna till sina egna. En del företag har börjat förstå det vilket kan vara en av orsakerna till att Just Eats tillväxt har minskat. Det kunde vi se i förra veckanss Full Year Order Update.

Som en samlingstjänst har Just Eat hjälpt restauranger att ta ett första steg mot att koppla ihop sig med sina kunder via nätet eller genom mobilen. Innan de dök upp erbjöd allt för få företag inom gästnäringen mobila beställningar, trots att nästan alla kunder idag har smartphones och förväntar sig att kunna interagera med sina favoritföretag genom den.

De når dock inte långt nog. Vi ser Just Eat som den första generationens digitala lösning för företag inom gästnäringen. De etablerades under dot com-boomen men industrin är nu redo för den andra generationen. Företag är under press att hitta alternativ till att använda samlingstjänster. Det är där egna mobila plattformar och onlinelösningar är det logiska nästa steget.

Där Just Eat fallerar jämfört med egna lösningar är både affärsmodellen och bristen på insyn och kontroll som de erbjuder sina klienter. Att betala kommission till Just Eat som ett sätt att få sin kundbas att växa och att uppmuntra matgäster att upptäcka en fungerar men det skär allvarligt in på vinstmarginalen på lång sikt. Utöver det så hjälper Just Eat inte företag att växa hållbart genom att göra deras kundbas lojal. De flesta människor kommer inte ihåg vilka varumärken de interagerar med på Just Eat, de minns bara Just Eat.

En egen lösning, å andra sidan, innebär att företaget kan samla och behålla kunddata. Att ha sin egen plattform är mer finansiellt hållbart för restauranger, antingen genom att bygga den själva eller genom att betala en månatlig prenumeration för en plattform och support-tjänst. Många organisationer vill inte lägga ned pengarna och flera års utvecklingsarbete av en plattform. Det är här en extern leverantör med en beprövad plattform kan erbjuda en idealisk lösning.

Många företag vill naturligtvis fortfarande använda Just Eat för attrahera kunder, men de borde också fundera över vad alternativen kan tillföra. Snart kommer nät- och mobilbeställningar att vara normen för gästnäringen och de utan kommer att hamna på efterkälken. Handeln har gjort övergången från analog till digital medan gästnäringen kommit efter. Men vi förväntar oss att inom några få år kommer den att komma ikapp på grund av kundernas krav. Nu är tiden rätt för företag som vill få ett försprång på sina konkurrenter.

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