The five-strong restaurant group that takes its name from ‘kaiten’ a form of sushi restaurant that places dishes on a rotating conveyor belt, wanted to use an own branded service for its takeaway offering to workers and residents within the Square Mile. The restaurant was equally impressed by the extra benefits Preoday offered, including full access to customer data and the ability to send push notifications to customers.
Dale Bulman, Operations Manager, comments: “When developing our online ordering service, it was important that we retained the independent, personal character that our customers know and love. With Preoday we are confident that we have a solid platform that will allow us to give customers the experience they want and deserve from us.”
Nick Hucker, CEO of Preoday, adds: “We are pleased to help K10 in its mission to bring greater food-ordering convenience to the people of London. Preoday’s robust technology, with open access to customer data and analytics, helps businesses enhance their user experience, understand and engage with guests – all without commission fees. We’re thrilled to work with K10 on the next stage of its digital ordering journey.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.