Working with the UK technology firm, Preoday, which developed my order app, Leyton Orient becomes the first professional football club in London to enable mobile ordering technology. The app was set up by the club in less than a day and is now available for downloadable from Apple’s App Store and the Google Play Store.
Leyton Orient believes the introduction of the app will reduce queues at the stadium’s food & drink concessions and also increase revenue by simplifying the process of ordering for all concerned.
Rob Noble, Marketing Manager, Leyton Orient says:
“my order app is a great, easy-to-use tool that will enhance the matchday experience for supporters attending the Matchroom Stadium. With only a short serving opportunity at half time, supporters can get frustrated standing in long queues or not bother at all.
“In being able to order in advance they will be able to reserve the products they want and with orders prepared in advance and the payment transaction already processed, service will be much quicker than normal. This will lead to less queuing time so fans can enjoy the half time break instead of standing in a queue.”
Leyton Orient supporter, Tom Williams, says:
“I didn’t believe it would work at first but thought I would give it a go and it was fantastic. It was very easy to place the order, no queue when I got there and my order was ready to take away immediately. It’s great, it means I can get back in my seat for the start of the second half now and don’t have to waste time stood (sic) in the queues.”
About Preoday & my order app:
Preoday’s easy-to-use online service allows any businesses to create their own branded my order app in approximately 30 minutes. The completed app is either published on the App Store or Google Play and then marketed to their customers as a new service. Alternatively, businesses give customers their unique short code to be entered on the ‘my order app’ to link to their venue. The my order app is available as a free download from the app store or Google Play. Importantly there is no brand disintermediation or transaction fees as with other mobile order apps.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.