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Leyton Orient creates its own mobile order app within a day – fans no longer need to queue for half time food and drinks

Leyton Orient creates its own mobile order app within a day – fans no longer need to queue for half time food and drinks

Leyton Orient creates its own mobile order app within a day – fans no longer need to queue for half time food and drinks

Monday 24th February 2014, London – On Saturday, English Football League club Leyton Orient launched its own mobile food and drink ordering app through my order app. The free app improves the fans’ match day experience by allowing them to pay for food and drink via their mobile devices, from the relative comfort of their own seat or whilst on their way to the Matchroom Stadium.

 

Working with the UK technology firm, Preoday, which developed my order app, Leyton Orient becomes the first professional football club in London to enable mobile ordering technology. The app was set up by the club in less than a day and is now available for downloadable from Apple’s App Store and the Google Play Store.

Leyton Orient believes the introduction of the app will reduce queues at the stadium’s food & drink concessions and also increase revenue by simplifying the process of ordering for all concerned.

 

Rob Noble, Marketing Manager, Leyton Orient says:

my order app is a great, easy-to-use tool that will enhance the matchday experience for supporters attending the Matchroom Stadium. With only a short serving opportunity at half time, supporters can get frustrated standing in long queues or not bother at all.

 “In being able to order in advance they will be able to reserve the products they want and with orders prepared in advance and the payment transaction already processed, service will be much quicker than normal. This will lead to less queuing time so fans can enjoy the half time break instead of standing in a queue.”

 

Leyton Orient supporter, Tom Williams, says:

“I didn’t believe it would work at first but thought I would give it a go and it was fantastic. It was very easy to place the order, no queue when I got there and my order was ready to take away immediately. It’s great, it means I can get back in my seat for the start of the second half now and don’t have to waste time stood (sic) in the queues.”

 

About Preoday & my order app:

Preoday’s easy-to-use online service allows any businesses to create their own branded my order app in approximately 30 minutes. The completed app is either published on the App Store or Google Play and then marketed to their customers as a new service. Alternatively, businesses give customers their unique short code to be entered on the ‘my order app’ to link to their venue. The my order app is available as a free download from the app store or Google Play. Importantly there is no brand disintermediation or transaction fees as with other mobile order apps.

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