A mobile ordering platform should feature in the toolbox of every food business’ growth strategy in 2020, but that tool does not need to be a third-party aggregator platform. On the surface, such technologies seem an easy way to tap into the digital ordering and delivery trend, but once you look deeper, cracks appear within their offerings.
In the past there was little alternative, but now the days when you would need to invest thousands building your own mobile platforms is gone. These days alternatives to Just Eat, such as Preoday, can offer the same opportunities and more. They can be used to meet the demands of customers for greater convenience and customer experience – without any of the drawbacks.
Below is a simple table laying out the differences between what you get through a platform like Just Eat and Preoday.
If you’re interested in discussing the difference Preoday can make to your business, get in touch now.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.