London’s Royal National Theatre has launched an online and mobile ordering app for the 759,205 annual visitors to its South Bank home. The theatre’s new app and web portal enables ticket-holders to order and pay for refreshments in advance of their visit, streamlining their theatre experience.
Welcoming audiences in to see more than 30 shows a year, from re-imagined classics to modern masterpieces and new works by contemporary writers, queues for pre-show and interval drinks are a feature in all busy theatres. The new platforms recently adopted by the NT make a trip to the theatre as effortless and enjoyable as possible by letting users skip the queue entirely to order pre-show or interval refreshments via an app.
When using the app or online ordering portal, visitors simply select the show and date of their visit and make their choice of drinks and snacks, decide what time they want to collect them and pay using a bank card. A unique collection code is sent to the guest to show upon collection of the drinks and snacks.
Neil Brooke, Head of Catering Operations at the National Theatre said: “At the National Theatre we are and the latest generation of theatre-goers are increasingly tech-savvy, organised and time efficient. By introducing this new app we are offering audiences the opportunity to maximise their time and enjoyment in the theatre.”
Andrew White, CEO of Preoday comments: “We are extremely pleased to work alongside the National Theatre, an iconic venue, known the world over for the outstanding productions it stages as well as its inviting, audience-centric atmosphere; Preoday is now part of that story. The NT is joining other venues that are adopting a tech savvy approach within this very special market. As at other venues, we are confident ticket-holders will enjoy a vastly improved customer experience and will be quick to take full advantage of the opportunity to join faster-moving queues and spend more time relaxing between performances.”
Audiences will be able to order ahead for refreshments at any of the shows planned for the rest of the year, Highlights include:
Angels in America, by Tony Kushner, Directed by Marianne Elliott
Salomé, in a new version by Yaël Farber
Follies, directed by Dominic Cook
Oslo, a new play by J.T. Rogers, direct from Broadway for a limited season
Mosquitos, a new play by Lucy Kirkwood, directed by Rufus Norris