Nowadays there’s absolutely no reason why you can’t offer takeaway and deliver your gourmet food straight to your customer’s door, whilst maintaining the quality you’re renowned for. So here’s five reasons why adding a takeaway service to your high-end restaurant may not be as difficult as you think.
Food packaging is now so advanced that your food can be delivered as fresh as if it had just come out of the kitchen. Moreover, the package designs are so ingenious that no points are lost on presentation either!
The world of takeaway is a vast one, and it’s very easy to get your name diluted by being part of a takeaway portal. With Preoday you can manage and brand your app entirely yourself, as well as keep in direct contact with your customers, this means that your reputation and your customer relationship are both enhanced by being part of the online ordering world.
High-end restaurant chains such as Firezza and Wagamama have already boarded the order app train, not to mention independent restaurants such as Big Easy bringing their Americana atmosphere to customers’ homes. Moreover, there are already great services by Cook offering restaurant-quality ready-made meals. So customers are certainly receptive to having the gourmet dinners served directly to their homes.
The takeaway industry in the UK is worth a staggering £30 billion a year, and online delivery is its fastest growing sector. 82% of the British population order takeaway regularly, so the answer isn’t so much “should we offer in-house dining or takeaway?” but more “why not both?”
There’s nothing better than seeing a satisfied patron, establishing a relationship and exceeding their expectations. With your own app on Preoday, you can take this to the next level. With customer analytics, you can see what your customers order, as well as how often, when, and how much they order. Moreover with push notifications and bespoke marketing kit, you can give them the exact offers they would be looking for.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.