The Oyster Shell is a fish and chip shop and seafood grill takeaway, in the heart of Moorland Road in Bath. A traditional chippy, with a focus on the best of British fish and chips and old English classics, The Oyster Shell is the latest venture from the creators of The Scallop Shell on Monmouth Place. The new click & collect service is available on The Oyster Shell website, as well as through the app on Google Play and the App Store. The new service will work in conjunction with the existing EPoS system from ICR Touch and Optomany’s payment solution.
The Oyster Shell flies the flag for a fresh, responsibly-sourced catch from UK waters and they are passionate about provenance and providing the best possible quality. The daily-changing market landings come from small day boats which fish off the south coast of England, using sustainable methods. The fish are landed and sold within 24 hours, ensuring fantastic freshness.
Dan Rosser, co-owner of The Oyster Shell, says, “We’re really proud of the restaurant-quality food that we serve customers, using the best possible produce such as Peterhead haddock and Mr Milton’s faggots, and this new click and collect string to our bow will only enhance the great customer experience we do our best to provide every day. We’re really pleased with the Preoday experience so far and the possibilities it brings to a small business like ours.”
Nick Hucker, CEO, Preoday, adds, “Fish and chip shop customers love to be able to pre-order. Customers are loyal to their local takeaway and giving them an additional ordering channel, just gives them more choice in how to order. The data provided by the Preoday platform will help The Oyster Shell know their customers even better and help them consistently improve service to them.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.