The app world is slowly helping these kind of parents. There has been a new app recently introduced in the UK called Life360, which helps track the locations of family members on a live map, so you can’t lose them. Similarly the NHS app allows parents to quickly check for symptoms if the child is feeling poorly. Unfortunately these apps are few and far between, and above all they do not solve this multitasking dilemma so much as refine it. Life360 still doesn’t mean the youngest can go to the toilet unaccompanied, and the NHS app won’t solve the eldest’s ennui.
Nor will Preoday, but it will be able to do something for the middle-sibling. Now that parents can order and pay for food and drink on the phone, they no longer have to split up the group so that some have to queue up while the others have to save the table or seats. The live menu is all on the smartphone meaning no runners needed to report from the queue what kind of J20s are available or that the café’s run out of ham sandwiches. Moreover all the payments are online, so you will never have that sudden sweat of terror at the front of the queue when you realise that you don’t have enough change.
So though Preoday may not make these family days out any more enjoyable, at least it’ll make them more manageable.
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.