The restaurant, which had been going from strength-to-strength, knew its reputation was primarily built on the food that it served but it considered it equally important to provide an excellent customer service. It was also aware that competitor restaurants were offering customers digital ordering, it wanted to keep up with the competition, delivering on the modern consumer’s demand for technology while maintaining the modern, cool brand it had developed.
Working with Preoday, the pizza restaurant built a branded mobile app and online ordering portal for its website. Acknowledging that customers would be unlikely to find the service organically, it developed a marketing plan that included a website update, putting the online ordering portal front and centre of the page. Users could now order their food for collection or delivery, paying online through a secure page, seven days a week.
Since launching the service at the start of 2018, the pizzeria has received 1,000 orders and taken more than 32,000 Euros through the service. It’s proven particularly popular for those that prefer to eat pizza in the comfort of their own home; one customer has spent more than 600 Euros on takeaway from the restaurant in just seven months.
Preoday’s CEO, Nick Hucker comments: “Digital ordering isn’t the future, it’s here and it’s now. We’ve found quick service venues like pizza restaurants understand this especially well. It’s a food that can be eaten easily, anywhere and can be transported without losing its integrity. By offering a click and collect or digital order and delivery service they are able to open up fresh revenue streams, attracting consumers that might not have ordered through them before, and turning them into loyal, returning customers.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.