Preoday and Eventopedia partner to drive venue profitability

The strategic partnership will accelerate the growth of both companies and help venues become more profitable. The partnership will further contribute to Eventopedia’s goal of making the event management process more efficient, both for the organiser and the venue.

Eventopedia assists venue sales teams in connecting with event planners around the world. Once booked, Preoday’s technology can streamline the logistics of food and drink management by providing a pre-order and pay service that lets customers select their food and drink options. It dramatically reduces the administrative burden commonly experienced by back-office teams, additionally gathering data that the venue can use to optimise its kitchen/bar operations and promotions.

Nick Hucker, CEO of Preoday, comments: “Preoday is very selective about its partnerships. We choose to work with market leading technology firms that complement our solution and result in added value for our respective clients. In Eventopedia we see an opportunity to enhance the event management experience for all involved parties.”

Toby Heelis, CEO of Eventopedia, adds: “As well as driving direct business to venues, we exist to make event planning easier and know that the less time an organiser spends on administrative tasks, such as menu selection and payment, the more time they have to create an impactful event. Through Preoday, our venue clients will gather data that can enhance stock control, forecasting, marketing and ultimately profitability. It’s an exciting partnership that will benefit both companies and their clients.”