Earlier this month our corporate catering client Compass Group won the “Best use of technology” category at this year’s Foodservice Cateys for its RapidQ pre-ordering service at Aviva Stadium, Dublin.
Described by judges of the awards as “one of the most simple but effective uses of technology”, the RapidQ mobile ordering service, powered by Preoday, has been making service easier for Aviva Stadium since 2014. RapidQ is a mobile pre-ordering service, available to download from the App Store or Google Play. It allows audiences to order and pay for refreshments, in advance, for collection from the Aviva Stadium bars. Find out more about how RapidQ helps Aviva Stadium in our case study.
Currently, Preoday supports 14 corporate catering companies each with multiple outlets ranging from workplace cafes to theatres and stadiums. In each case we help our clients achieve their goals, whether it is greater engagement with the workforce or better experiences for VIP members.
One of our clients runs a coffee shop within a large business with 4,500 employees. Its popularity meant shop staff struggled to keep up with the demand and customers were unsatisfied with the long queues and, after waiting too long, often left without ordering. The challenge was to shorten wait times, so that staff could grab a convenient cup of caffeine, without spending the entire work break doing so.
The company used Preoday’s technology to develop a dedicated coffee ordering app, solving the problem of long queues by sending customers push notifications when their order was ready to collect.
Since the launch in 2016, customers have returned time and again. In the last 12 months, 83% of customers had already used the app previously. With nearly 25,000 orders to date, each person who has used the app has done so more than 36 times. Nine customers have ordered more than 300 times, with 5 ordering over 400 times. One particularly loyal customer has ordered 548 times.
Many customers also welcome engagement from the company – 60% of customers have opted into marketing. Preoday’s analytics and data capture mean that the operator can tailor this marketing to the individual as well as develop more effective group marketing.
If you’re a corporate caterer and would like to find out more about how we can help you achieve your goals, get in touch with firstname.lastname@example.org
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.