Benefit to operators
ClickThrough enables the ordering menu of any business, be that a restaurant, bar or retailer, to be accessed via a connected third party platform. All ordering functionality, as well as any unique app features are retained, resulting in the seamless customer experience.
That coherent journey continues at the back-end of the platform where all orders, no matter the channel, are sequentially pulled through to a single order screen for access by outlet staff. Operators will receive complete customer data stories, with the client dashboard analysing data and breaking it down by ordering channel as well as basket value, order frequency and product, among others.
Benefit to the third party partners and platforms
For partners, the integration with Preoday’s clients, serves to expand the customer offering, generating greater user loyalty by granting more variety and enhancing app functionality. And, because of Preoday’s flexible API, the integration can be made without any need to dilute brand identity or invest in extra development work.
Nick Hucker, CEO of Preoday finishes: “ClickThrough enables Preoday to act as a technology hub for both an operator and a third party platform. In this role we expect to see the relationship between all parties enriched, as operators enjoy the opportunity to promote their branded technology in additional channels and gain access to a partner’s customer base, while the partner gets fresh opportunities to grow that base. The technology is unique; there’s no one else offering this solution to our market and yet there are clear and obvious benefits to be reaped by all parties. We look forward to connecting clients to their perfect partner platforms in the coming months.”
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It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.