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Preoday launches new feature to connect restaurants’ ordering technology to third-party apps

Preoday launches new feature to connect restaurants’ ordering technology to third-party apps

Preoday has launched ClickThrough, a groundbreaking feature and a first for the food industry, benefiting both clients and partners of the digital ordering platform. The innovation directly connects a food outlet’s own Preoday powered ordering technology to a third party app; customers encounter the same seamless pre-order and pay experience, whether they are using the third party, or the food operator’s own platform.

Preoday launches new feature to connect restaurants’ ordering technology to third-party apps

Benefit to operators

ClickThrough enables the ordering menu of any business, be that a restaurant, bar or retailer, to be accessed via a connected third party platform. All ordering functionality, as well as any unique app features are retained, resulting in the seamless customer experience.

That coherent journey continues at the back-end of the platform where all orders, no matter the channel, are sequentially pulled through to a single order screen for access by outlet staff. Operators will receive complete customer data stories, with the client dashboard analysing data and breaking it down by ordering channel as well as basket value, order frequency and product, among others.

Benefit to the third party partners and platforms

For partners, the integration with Preoday’s clients, serves to expand the customer offering, generating greater user loyalty by granting more variety and enhancing app functionality. And, because of Preoday’s flexible API, the integration can be made without any need to dilute brand identity or invest in extra development work.

Nick Hucker, CEO of Preoday finishes: “ClickThrough enables Preoday to act as a technology hub for both an operator and a third party platform. In this role we expect to see the relationship between all parties enriched, as operators enjoy the opportunity to promote their branded technology in additional channels and gain access to a partner’s customer base, while the partner gets fresh opportunities to grow that base. The technology is unique; there’s no one else offering this solution to our market and yet there are clear and obvious benefits to be reaped by all parties. We look forward to connecting clients to their perfect partner platforms in the coming months.”

To find out more please get in touch.

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