Brand new kitchen-only caterer Soko launches online and mobile ordering service.
Preoday is with working with kitchen-only Asian fusion restaurant Soko to provide customers with a dedicated online and mobile ordering service.
The Soko app, available for download from the App Store and Google Play, has been launched alongside the opening of the Asian-fusion kitchen in Barnet. Customers can also place orders online through Soko’s website.
The launch marks the first time Preoday has worked with a kitchen-only venue. The current consumer trend towards online ordering and delivery is creating opportunities for brands to be more adventurous with their restaurant concepts. More often they are shunning conventional bricks-and-mortar in favour of delivery-only kitchens.
For the founders of Soko, running a ‘restaurant-less restaurant’ will let them focus on their passion for cooking cutting-edge meals. To achieve this, they will offer a carefully selected, streamlined menu, meaning chefs can concentrate purely on the creation of excellent quality food.
Nick Hucker, Head of Business Development, Preoday, comments: “We’re incredibly excited to be working with Soko. Kitchen-only caterers are passionate about great food and they deliver exactly what the modern consumer craves: high-quality, fast food without the need to queue, eat-in or collect. Preoday is empowering Soko to reach out to its local audience and to give them precisely that. Venues like Soko are the future, especially in crowded cities where restaurant space is only acquired at a premium rate. We are confident that our technology platform will prove a vital part of that future.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.