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If you’re in marketing you’ll know that many companies use case studies as a way to communicate their customers’ experiences to prospects and website visitors. There’s a wealth of information for marketers online about why they should be writing case studies, but nothing to explain why said ‘prospects’ should pay attention to and appreciate the content.
We are here to fill that gap and explain why case studies are important for hospitality businesses in fact, anyone, that may not have considered looking at them while shopping around for a new product or service.
The primary reason for reading case studies is this. It’s easy for companies to make bold claims, to use their website, social media and video content to tell you what their product does and why it will be amazing for your business, be that a restaurant, bar, stadium or events venue. It’s an important function of a company’s website, to communicate to you, the website visitor, what its brand and values are, and how in generic terms, it can help businesses in your market. What it can’t do as well, is relate personally to a business.
That’s where case studies come in. Reading a case study helps you cut through the noise of a website and, more than telling you what a product does, shows you how a specific product can help as well as the literal benefits it has provided others with. The data and results included in most case studies provide a layer of context for a product that you may otherwise not have enjoyed.
A case study lays out challenges that you may relate to and lets you know that these challenges can be overcome. Of course, not every case study will feel relevant, which is why most companies build a library of stories. Collectively, these provide the extra information and insight you might need to mentally slot that service into your business strategy.
Because reading a case study allows you to relate to someone else’s experience, is also reduces the risk of making bad buying decisions. Who hasn’t bought a product, either for personal or business use, without enough information in the past? And how often have those products turned out to be less than perfect for the purpose you intended?
Ultimately case studies have a dual purpose for the reader and the author. They are experiences relayed straight from the horse’s mouth. Why should you believe us simply telling you we can do something when a case study can evidence it?
If you want to read some of our case studies you can here. We have also taken these case studies a step further and written a guide that includes them with lessons our customers have taught us – because learning goes both ways! These stories, alongside our gathered experience will serve you well on your buying journey and help you truly understand exactly what difference Preoday’s technology platform can make to your hospitality company.
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