The service will be initially available to members of its Chairman’s Circle and Artistic Director’s Circle programs, with further roll-out over time.
The theatres initially included in the service are the American Airlines Theatre, Studio 54 and the Laura Pels Theatre, all catered by the Sweet Hospitality Group. Online ordering can be accessed through the members section of the Roundabout Theatre Company website.
Nick Hucker, CEO of Preoday, added, “We work with theatres across the world, helping them bring more convenience to their audiences. The Roundabout Theatre Company is the latest New York theatre group to see how digital ordering can enhance the theatre going experience for patrons.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.