Shake Shack, a critically acclaimed, modern day “roadside” burger stand, known for its 100% Aberdeen Angus beef burgers, griddled flat-top dogs, fresh-made frozen custard, crispy crinkle cut fries, beer and wine, and more; is launching click and collect ordering.
Powered by QikServe’s Preoday product, the service will initially be available at the Shack’s in Brent Cross, Canary Wharf, Mansion House, Stratford, Tottenham Court Road and Victoria.
With an emphasis on team and guest safety, and strict social distancing measures in place, the brand will invite guests to order and pay online, selecting a time for collection from a limited number of available slots.
“Shake Shack has always been focused on hospitality and guest experience. Now more than ever, we’re doubling down on our commitment to be an accessible, omnichannel business,” said John Berberich, Shake Shack Business Director, Business Director, EMEA + NA. “Over the last fifteen years, we’ve built our brand around community, and we are committed to connecting with our community in as many ways as possible. Our partnership with QikServe is a reflection of our commitment to expanding that connection with our guests through digital products, and our relentless focus on providing both convenience and excellence in experience, however guests choose to interact with us.”
“As we look to re-opening our restaurant fully, QikServe’s technology will play a key role in building consumer confidence”
Nick Hucker, CRO of QikServe, adds: “Shake Shack has an amazing reputation both for its food and its customer experience. Right now, online ordering is the ideal technology for brands, like Shake Shack, that want a safe and simple way to continue offering the service their customers love. Beyond lockdown, we believe it, alongside other forms of digital ordering, will maintain the popularity it is gaining during this time, becoming commonplace amongst the nation’s favourite food brands.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.