Until now, the Smoky Boys concept has been all about great meat and big flavours. Now, with the launch of online and mobile ordering with Preoday, it’s about convenience as well.
Customers wanting to order their food for delivery, or collection from the restaurant’s venues in Watford, Amersham, Hounslow or Stevenage can do so through their website or by downloading the Smoky Boys app from the App Store or Google Play.
Since 2015, the owners of Smoky Boys have been keen for customers to tuck into tender chicken wings, juicy beef burgers, delicious ‘dogs and crispy fries today in the comfort of their home or office. From those early days, the independent chain has encouraged guests to place orders digitally, however, this is the first time they’ve been given the chance to order through an own-brand mobile platform.
In the future, the restaurant has the option to expand the use of it technology platform, for example, adding a table booking function. This will benefit customers preferring to eat-in or at one of the brands dine in restaurants.
Smoky Boys founder, Sharif Rahman, comments: “My business partner, Hiron Miah and I, have many years experience owning and running restaurants, and we tend to know what makes our customers tick. Being able to order food direct from us, and having the choice of where that food is eaten, does that. Preoday is an ideal platform for our needs, our customers get what they want and, because we are given full access to ordering data, we get to know them even better.
Nick Hucker, CEO at Preoday adds: “We love working with ambitious companies like Smoky Boys. It has strong plans for expansion and franchising, and we have no doubt its name and brand will grow rapidly. We are glad to be a part of that growth story; because Preoday is commission-free Smoky Boys can expect to realise a greater profit-per-order than it might through other platforms. It will be exciting to see how much they can achieve in the coming months.”
It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
