The award-winning fish and chip restaurant, which opened its doors in 1969, has attracted custom from high-profile personalities including Damien Hirst, and the King of Fish, Rick Stein. Seating 130 people over two floors, it has a strong eat-in customer base but wants also to serve those guests that prefer to takeaway, eating in the comfort of their own home.
Through its partnership with Preoday, the family-run business aims to enhance its, already high quality, service and amazing guest experiences.
Jane Squire, co-founder of Squires comments: “Our team is relatively young but they have very high standards. They carry those standards through to every element of the business, from ordering and food preparation through to delivery of the meal into the hands of the customer. We were already aware of Preoday’s reputation before getting in touch with them and were impressed to find that the technology could integrate with our existing EPOS; they’re definitely living up to expectations.”
Nick Hucker, CEO of Preoday adds: “Preoday is working with some of the best fish and chip shops in Britain; it’s a food sector that suits online and mobile pre-ordering particularly well, as Squires is finding out. Whenever you start a new client relationship, you hope to find a business that matches your passion for excellence and Squires certainly does that. We trust that its new ordering service will help it to continue standing out from the crowd and enthuse new customers to try its delicious food.”
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It’s not as catchy as: ‘When is a door not a door?’ (answer, when it’s a jar) but it speaks to the idea that in-car collection, and the technologies that support it, are flexible enough to bend to the needs of a business and its guests.
Delivery can be daunting to the uninitiated, and it might be tempting to sign up with a third-party ordering aggregator that offers the service, such as UberEats, but other options could suit your business and brand better. Here we present three different ‘levels’ of delivery, starting with the most basic – and cheapest method: doing it yourself.
