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Strathclyde University students benefit from a combined payment, loyalty rewards and pre-ordering app-led experience

Strathclyde University students benefit from a combined payment, loyalty rewards and pre-ordering app-led experience

Students at Strathclyde University now benefit from a world-first retail app experience, through a combination of Yoyo’s payments, marketing and loyalty commerce platform and digital ordering powered by Preoday.

Strathclyde University students benefit from a combined payment, loyalty rewards and pre-ordering app-led experience

Yoyo recently joined forces with Preoday to provide an integrated and affordable way to deliver mobile payments, loyalty points and rewards, digitally itemised receipts and pre-ordering capability, all in a single moment through a Yoyo app-led customer experience.

Students at Strathclyde University are now able to pre-order their favourite Starbucks refreshment for click and collect at Recharge, the student union outlet that is the perfect place for busy students to relax and take a break. App users will also continue to benefit from Yoyo’s super-fast payment, automated loyalty, digital receipt collection and rewards and offers personalised to what they buy at the Recharge outlet.

Phil Reavey, Head of Commercial Services, Strathclyde University commented: “Many of our staff and students have enjoyed the advantages of Yoyo’s loyalty app since we introduced it. By adding Preoday’s mobile ordering service, we are further enhancing that digital experience, helping them order ahead and save time between lectures and during busy serving periods.”

Nick Hucker, CEO of Preoday, further added: “At Preoday we’re thrilled to see more universities offering students digital ordering. With over 20,000 students in attendance at Strathclyde University, digital ordering gives the Recharge team the opportunity to cater for more customers, faster than ever. Given the enhanced, convenient service, they are ideally placed to compete with other less convenient, external food operators.”

Michael Rolph, CEO of Yoyo said: “It made total sense for us to introduce this newly-combined payments, pre-ordering and loyalty experience to students at Strathclyde – after all, students were the first to adopt the Yoyo app when we launched back in 2013 and now it’s used in more than half the UK’s universities. Strathclyde is a brilliant university and being among the first to deliver this new level of ease and convenience is a testament to its innovative thinking.”

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